Provision of a high quality customer service is considered to be crucially important in private/public sector organisations. Suppose you wish to investigate the ways in which the quality of customers’ service /care provided by a private /public organisation/firm can be improved. For this purpose you are asked to prepare an academic research report outlining and justifying fully how you intend to carry out this investigation. Your report should include;- • a brief review of relevant academic literature, including strategic management issues, to arrive at a research question; • explanation and justification of the methodology to be used, methods of data collection including questionnaire, types of data to be used, including qualitative and quantitative data, an explanation of methods of data analysis, ethical issues to be observed and limitations of your research. This assignment does not involve the collection of primary data, and your report should focus on the two elements outlined above. Note: the assignment should be written in a format of a report/essay. You may include appendices if necessary. Assessment Criteria (Essential) Evidence of background reading and relevance of material to the question posed (note: you need to provide a brief literature review on the strategic and operational management issues to generate a research question). Appropriate use of reference system (Harvard: Author, Date) Focused research question Appropriate methodology Appropriate data collection methods Appropriate depth of Analysis Appropriate conclusion Guidance and Preparation note: The assignment is designed to assess each one of the learning outcomes outlined in the module guide (learning outcome 1-6).To ensure you have a good understanding of the relevant material, you are strongly advised to consider the questions listed below as your assignment should address each one of these questions within a format of a research report. Please consult the recommended texts. A. How would you start the research in terms of information requirements? How would you use the academic literature to arrive at a research question (to have both strategic and operational dimensions)? What would be a relevant research question in this example? B. What type of methodology would you use? Why do you think your chosen methodology is appropriate for this particular research? What are the alternatives? C. What type of data would you use? What methods of data collection do you intend to use? Pay particular attention to qualitative and quantitative techniques of data collection, sample size, response rate, pilot study etc and provide a justification for your answer. D. Design (1) If using a questionnaire for the purpose of this research and with reference to the literature, justify each question included (describe the format and layout of the questionnaire). (2) If using an interview schedule based on a semi sturctured questionnaire what factors would you have to take into account setting up the interviews, what are the limitations of this type of data collection method and how can they be overcome? E. What are the ethical issues to be considered in this type of research? How would you deal with them? F. Explain the type of methods you will employ to analyse your data (both quantitative and qualitative data). Provide a clear justification for each method and explain their relevance. G. What are the limitations of this type of research and how would you overcome them?