An April 2006, Forrester Study found the only 26% of customers were satisfied with their online shopping experience. Select a website and evaluate their ability to offer an overall positive customer experience. In addition, give several recommendations on how the site could improve their customer experience. Read the article “Online Retailers Fail Customer Experience 101” by Bryan Eisenberg to assist your evaluation. You should address the 4 key areas to improve as discussed by Eisenberg in your paper: Product Presentation Fulfillment Options Checkout Options Customer Service Your paper should be 4 to 5 pages in total length (not including the title page or the reference page) and should list at minimum three references. This assessment should adhere to APA standards,review the APA Style Guidelines document under Student Resources section for all standards. Please note, you should cite every significant idea that you used from someone else. When in doubt, cite your source. Plagiarism is against the school’s policy and could result in failing the course.