i handed it the research proposal already: INTRODUCTION 1.1. Research Background The health benefits of being physical active are significant and now recognised in today’s society. Successful promotion of physical activity in England encourages the reintegration of activity into everyday life. Industrialised nations are more likely to be less active than developing ones. The disappearance of physical activeness happened due to advanced technology and the pursuit of labour-saving devices. Sport is a feature of many culture and religions which illustrates the power and diversity of some of influences on lifestyle. The decline in physical activity and the stress that accompanies a sedentary lifestyle in industrialised countries , focus of this proposal lying on research for England. The sedentary lifestyle has been associated with an epidemic of lifestyle-related illnesses, including depression, obesity or artery disease (Booth and Chakravarthy 2002). The human body was made to move. We all need activity to stay healthy as much as we need air, water and food. Nowadays life contains many factors which stop or prevent people from exercising such as work or family obligations. Changing behaviour is difficult. Many studies have shown that in order to change behaviour pattern people run through different stages. Personal trainers can help people to identify, clarify and motivate people to move within the different stages of behaviour change. 1.2. Research Problem Definition Barriers to exercise exist in any population. However, the barriers to exercise for people with health limitations can become a real challenge for fitness professionals. Identified by Dunlap and Barry 1999 the exercise opportunities for people with health problems are limited. Limitations can result out of inaccessibility or lack of financial resources or both. As a good personal trainer options to overcome this barrier should be made available. Low fitness levels combined with other health limitations indicate a program can also challenge the work of fitness professionals. Tower Hamlets residents are often from ethnic minority backgrounds and have different religious views. It would be necessary to look at how to include as many people as possible. Also many people living in Tower Hamlets are from lower income classes, which might may an issue then it comes to affording personal training. 1.3. Research Objectives The research translates into four major objectives 1. To provide an overview of the personal training product and its different target groups (age, gender, ethnic minorities etc.) 2. To analyse the impacts of sedentary lifestyles in nowadays society. Looking at obesity issues. 3. To identify the different distribution channels of personal training. Divided into outdoor and indoor training, gyms, homes or offices. 4. To formulate some recommendations for Tower Hamlets target groups and the influences of 2012 London Olympia. 1.4. Research Area This study is deeply imbedded in consumer behaviour towards the personal trainings product. A large variety of factors can impact client’s motivation, behaviour and attitude to physical exercise. These can include the mentally and physically influences to exercise. The research is based on why exercising is so important and gives a more positive outlook of life. Everybody knows that participating in exercise will benefit nearly everyone, but people’s barriers towards exercising are still high. The role of a health professional is therefore to promote and motivate as well as observe people’s behaviour patterns. Part 2 2.1. Literature Review The literature review will demonstrate that research is related to previous published research and also highlight any strengths and weaknesses which there previous identified. A critical review will take place to make reasoned judgement. The structure of the literature review will relate to the research objectives. The dissertation literature sources relating to personal training and its different target groups in Tower Hamlets cover Journals, Books, Reports, Newspapers and past dissertations. 2.4. Location Methodology 3.1. Introduction The aim is to outline the various sections and to indicate the methods used at this stage. These methods will relate to objectives and shows a range of methods used. 3.2. Design This research will look at the personal training product and its different target groups in Tower Hamlets, East London. It is based on exploratory research for flexibility and versatility. Therefore it will include primary and secondary data and qualitative as well as quantitative research. Qualitative research bases on small samples of the east London population which provides insights of the problem. 3.3. Research Approach The research includes both primary and secondary research. This study will combine quantitative and qualitative research methods.