I want you to write for me the methodology part of dissertation. Please use the inductive method where you set a hypothesis and then Evaluate 5 key researches on Brand extension and present your generalized view or result on that to prove the hypothesis right or wrong.It will be a based on secondary research where you identifies what other people have done. The secondary research data should of maximum reliability and valuable. please select the most significant writors. please mentioned the researches how many those article or journal have been cited and what is the credibility of authors as well. If there are graph involved in the research you use please compare and contrast them and explain the graph in very simple way. In the critical review please dont use you personal findings they should be based on other writers findings and arguments. I am focusing again please use the secondary research method which will be based on other people finding , we have to critically analyzed those finding and come up with the result that what those people have done , what they have missed and what we can do to make it better or what the opportunities we have for further research. In Methodology part please mention how many time the source is cited and what is the credibility of authors. whenever you say something back up with relevant reference. Methodology part 3000 Critical analysis / Research findings 3000 Conclusion and recommendation 750 words