Write a news release with notes to editors at the bottom of the page (not exceeding 500 words, keep it short and precise, cannot be longer than a single side of A4) + a distribution list (cannot be longer than a single side of A4) 1. You are retained in an agency supporting Centrepoint’s media relations efforts. Using the material attached, write a press release announcing the launch of Centrepoint’s 40th anniversary initiative, prioritising your messages to ensure you meet the main communication challenges provided by the scenario. (75%) You are charged with ensuring:- - maximum ticket and CD sales; - awareness of ‘Centrepoint’ and its work in clear, simple to understand language, and in a format likely to be used by the media; - ‘hits’ on the charity’s website (to ensure the maximum number of people upload their videos, vote for their favourite, or buy tickets/CDs) and - all with a view, to raising as much money and profile as possible for Centrepoint. 2. Prepare a media distribution list for your news release. (25%) You should aim to cover at least 30-50 destinations, and for each one, you should identify the media outlet’s title, the kind of journalist targeted (not necessarily their actual/real identity) and if appropriate, how you might tailor the release for that particular destination (in no more than one sentence). For example, “The Daily Bugle: Sports news correspondent (stress the relatively high proportion of retired young gymnasts who find themselves sleeping rough on the streets outside the sports hall at the Elephant and Castle). Your primary focus should be a mainstream consumer audience, aged over 18 years old. For contact details at the bottom of the press release use: Date: 6 December 2008