I will send you everything that i did during the semester. This will include SWAT analysis, STP and promotion (will send it by attachments latter). Please READ IT CAREFULLY and based on those please complete the following from the work sheet: Marketing plan Worksheet. 1. Introduction/Executive Summary. • Purpose of marketing plan (test market or product announcement and rollout, plan length) • Brief description of product/service. • Parent company’s broad positioning, and new product’s positive impact on either: o Service excellence / customer intimacy (customer centric, etc.) o Operational excellence (good value, reasonable price, etc.) o Innovative excellence / product leadership (innovator, market-maker, etc.) 2. Brand name & Product Positioning • Brand Name • Value positioning (be sure to include broad, specific and value positioning, as well as total value proposition), plus: o Core benefit and differentiation o Other features and benefits that make up the “entire offering” (service, guarantees, etc). 3. Situational Analysis • Current market analysis and landscape • Competitive analysis of current market and landscape. 4. Control • Final stage of marketing plan. How do you plan to measure whether or not the plan succeeded (be sure your approach is consistent with your objectives and goals)