ESSAY SUGGESTIONS: 1. Create, using your own questionnaire, and evaluate a marketing campaign for the BIG CITY FILM FESTIVAL. 2. Create, using your own questionnaire, and evaluate a marketing campaign for a specific named film. 3. Critically examine, using your own questionnaire, an existing marketing campaign for a contemporary film. 4. Critically examine a historical marketing campaign for a specific film (from the period 1895-1990), providing extensive contextualisation to that campaign. 5. Compare and contrast two specific film marketing campaigns for mainstream film and art or independent film, providing extensive contextualisation to the campaigns. ASSESSMENT CRITERIA: · Production of an informed and coherent discus­sion and critical evaluation of theories and texts from the course using critical analysis of film marketing materials. · Creation of a relevant questionnaire and critical evaluation of responses to the questionnaire. · Creative and practical application of marketing theories and ideas. · Further marks will be gained by demonstrating an understanding of the historical context within which these debates and practices arose. · You may not repeat material from your mid-semester essay but you should develop upon that work. All written work must be presented in clear, concise language with accurate spelling, correct grammar and good use of the main techniques of academic reference