(1)Here you need to mention and discuss models that allow sainsbury''s to summarize all its findings through a market research activity. the SWOT analysis model is one such model that summarizes all the data in to a comprehensive list.You also need to discuss how this model is applied and used in your company. (2)This section requires you to identify and describe 3 opportunities and threats (each) from the macro environment. Simply listing out opportunities and threats.You need to pick these opportunities and threats from the various PESTEL elements, i.e. from the macro environment. (3)Discuss how these identified opportunities and threats effect sainsbury''s. (4)You need to explain how the company could or already does take advantage of the opportunities faces and eliminate the threats or turn them into opportunities. it is expected to use one or two elements from the marketing mix to discuss your strategy. Here you can have strategy to introduce new products that match with the local taste and an advanced customer service. (5)This question is on the research / information sources that can be used.