For CASE2, you will see how organizations examine their internal business processes and how that examination fits into how they analyze their effectiveness and efficiency. An analysis of business processes asks the question "How effectively/efficiently are we operating?" Duke Children''s Hospital was hemorrhaging money. They needed to cut costs; but how? They decided to use a Balanced Scorecard, as opposed to a straight cost-cutting approach and were able to cut costs per patient by a third, while at the same time were able to increase patient satisfaction and to fulfill their mission of service to the communities the Hospital served. Case Meliones, Jon N.; Ballard, Richard; Liekweg, Richard; & Burton, William (2001, April). No mission(<-->)no margin: http://proquest.umi.com/pqdweb?did=69282123 & Fmt=4 & clientId=29440 & RQT=309 & VName=PQD It''s that simple. Journal of Health Care. 27(3): 21-30. Available in Proquest on April 25, 2008. (Recall that you read about this initiative in another article in Module 1). Use the following Link to assist you in writing the a 3-4 page essay http://proquest.umi.com/pqdweb?did=61696818 & sid=1 & Fmt=4 & clientId=29440 & RQT=309 & VName=PQD Using 20/20 hindsight (isn''t hindsight wonderful?), in about 3-4 pages, make a case supporting your position as to whether on not Duke University Children''s Hospital implemented the Balanced Scorecard well or poorly. In the course of your paper, among other things you may wish to say, address the following issues: · Introduction: What process did Duke University''s Children''s Hospital follow in creating a Balanced Scorecard? Why did the hospital decide to use the Balanced Scorecard to evaluate its stakeholder relationships and its business processes? What was the reaction of the staff? · Analysis: In the Balanced Scorecard Duke University Children''s Hospital developed, on what internal business process did the hospital focus? What measures were used? What changes were made in that business process? · Conclusion: Describe the interactions between the changes in its business process in terms of its impacts on employees and customers (patients). In other words, integrate the two perspectives you have studied by explaining how changes business process affects the perspective of stakeholders. · Evaluation: Did Duke University Children''s Hospital do a good job in designing and using its Balanced Scorecard? Agree or disagree with the issue, then defend your position. Use the readings done so far to decide whether the implementation was done well or poorly. Rather than lining up these questions and answering them in turn (as if you are taking an exam that requires short answers to several questions), I’d like you to use the questions to create an integrated essay (with subtitles) that analyzes Duke University''s Children''s Hospital and how it made changes in managing resources to improve performance.