Some of the largest international businesses in the world today are the automobile companies. This industry is changing dynamically as multiple countries compete for control of existing markets and leverage in future markets. In this course, you will prepare a written research paper comparing two major companies operating in a variety of cultural settings and evaluate the implications these corporate structures have for the future of an international business venture by the Egg White Company (see the Learning Plan 1 Case Study for more information about the Egg White Company). In each learning plan, you should complete another component of the assignment. Review the table below outlining the components of the research paper as well as the list of guiding inquiry questions and the scoring guide. Then, begin to conduct your research and complete the notes or writing aligned with each learning plan. For this learning plan, you will: § Evaluate the corporate structure of Nissan-Renault. In your evaluation, consider the previous Renault-American Motors alliance, which failed. § Evaluate the corporate structure of Daimler-Chrysler, considering its previous experience with Saturn-GM. Learning Plan Written Research Assignment Component LP1 Evaluate the corporate structure of Nissan-Renault. In your evaluation, consider the previous Renault-American Motors alliance, which failed. Evaluate the corporate structure of Daimler-Chrysler, considering its previous experience with Saturn-GM. failed. LP2 Analyze cultural differences among Japan, France, Germany and the United States with regard to the automotive industry. Explore other cultural possibilities for introducing the Egg White Company car. Compare existing and potential international markets for Nissan-Renault and Daimler-Chrysler. (A compare/contrast chart may be useful here.) Examine the value of function, personality and experience in the success of an international corporation. LP3 Propose how Nissan-Renault might form a partnership with the Egg White Company for manufacturing their design. LP4 Propose how Daimler-Chrysler might form a subsidiary for manufacture of the Egg White Company design. Determine which company will offer the most successful alliance. Be sure to justify your decision. LP5 Summarize your experience in a two-page explanation of the drivers, corporate and market entry strategies, corporate and political cultures, infrastructure and climatic concerns, and legal ramifications of this international business venture. Check your references to be sure they are accurate and formatted in APA style. Submit your research assignment to your instructor via the assignment drop box labeled “research assignment.” Why was the Nissan–Renault alliance so successful? How did Carlos Ghosn turn Renault around? What personality and skills are necessary for success as an international business manager? What problems did Renault and American Motors experience? What does the economy of scale look like for these companies? Draw a map showing the steps these companies took toward unity. What did each company bring to the table? What did they do that was successful? Explain why. What did they do that was not successful? Explain why. How can Nissan be so successful and still experience difficulties in the stock market? What is Daimler-Chrysler trying to accomplish together that it could not achieve individually? How does the actual structure of a business change when two companies join (form alliances, merge, takeover and so on)? How would you redesign the Daimler–Chrysler empire to make it more successful? alleviate existing problems? prepare for its future? What baggage do Daimler-Chrysler and Nissan-Renault bring to any alliance or partnership? What advantages does each company offer the Egg White Company? What disadvantages do each offer? Methane is difficult to transport. Therefore, manufacturing must take place close to the source of materials (i.e., waste treatment plants). Which company offers the best existing locations for this consideration? A community of at least a million in population existing for at least 50 years has the capacity to build only 4 million vehicles. Vehicle life is limited. Recycling process is required. Distance the cars can travel is limited. Which company offers locations that suit these requirements? In which other markets and products might this design prompt innovation? Which companies are located in communities with available unemployed personnel? What political climates exist in available locations? What legal complications might need to be addressed in these locations?