Select a website that you have recently visited and interacted with and in the assessment evaluate how it acquires customers. First, read “Branding on the Internet” by Larry Chiagouris and Brant Wansley and evaluate how the company uses the six tools (noted below) to build their Internet brand. Include the positives, negatives and make several recommendations on how the site can improve. Personalization Co-Creation of Content Purchase-Process Streamlining Customization Dynamic-Pricing Brand Community Next, evaluate how the site attracts customers to visit their site. What types of tools does the company use? What could the company start using? Specifically evaluate how they use: Online Advertising Email Search Engines (It might be helpful to type in several keywords and see the results) Events or Promotions Your paper should be 4 to 5 pages in total length (not including the title page or the reference page) and should list at minimum three references. This assessment should adhere to APA standards,review the APA Style Guidelines document under Student Resources section for all standards. Please note, you should cite every significant idea that you used from someone else. When in doubt, cite your source. Plagiarism is against the school’s policy and could result in failing the course.