you are to introduce a new facial cream to the market,because of the natural healing capability it possesses. The green leaves possess many abilities such as easing the signs of fatigue, tightening the skin and making the skin look younger by removing aggressive substances. It also moisturizes and provides protection against ultraviolet rays. Target Audience & Competition are the next components to be addressed as part of the process of developing a Marketing Strategy. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, 1. Research and discuss the theory of "needs" 2. Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the Library''s full-text databases. 3. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). 4. Even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors. NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan o Specify your target market. Provide a demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau''s American Fact Finder. Consider the size of the market and its purchasing power. o Analyze your competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in? Hoover''s Pro in the Library may be able to help you with research in this area. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. Your assignment should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. Please submit your assignment as a Word document in APA format.