This Marketing research plan (just the approach) was written around an on-line MBA program. I would like it rewritten (just the approach) centered around the Gwinnett Center MBA program, Campus offering courses on alternating weekends on ground .The reference cited at the end of the paper is the reference that must be cited at the end of the rewritten paper. It must only be three pages long. The paper rewritten must be a custom paper. It will be put through the turn-it-.com system. I have attached the Paper at the bottom that needs to be rewritten. This is what the rewritten paper must be about. After reading chapters 1-4, compose an efficient (and relatively inexpensive) marketing research plan (just the approach) with the intent of discovering potential students’ wants and needs where the Gwinnett Center MBA program is concerned. this MBA program mets on alternating weekends. The paper should be back within 8 business days. This is the paper I want rewritten: Goal – To outline an efficient (and relatively inexpensive) marketing research plan (just the approach) with the intent of discovering potential students’ wants and needs where an online MBA program is concerned. According to authors Kotler and Keller, effective marketing research involves six steps (p. 104). The development of the research plan is step two, which will be the focus of this week’s assignment. Questionnaires – Three questionnaires would be forwarded. One questionnaire would be sent to current enrolled (traditional) graduate students at reputable universities. The questionnaire would be sent to approximately 1,000 graduate students with hopes of getting a minimum of 500 responses. The questionnaire would be short and easy to fill-out, while at the same time designed to obtain usable data from graduate students. The questionnaire would include at least (1) rate how likely you would obtain an online MBA if it was through a reputable university; (2) reasons you would not obtain an online MBA; and (3) what are the reason(s) you would obtain an online MBA. The second questionnaire would be sent to current enrolled (online) graduate students at reputable universities. Again, the questionnaire would be sent to approximately 1,000 graduate students with hopes of getting a minimum of 500 responses. The questionnaire would also be designed to take only a few minutes of a student’s time. The questionnaire would include questions that would provide an idea of how well the online approach works, how well instructors respond to students’ calls/e-mails, and how well the course material(s) meet the needs of the students. (It may be worth seeking questionnaire/survey results from reputable universities that has an online MBA program.). The third questionnaire would be sent to approximately 1,000 non-graduate students with hopes of receiving at least 500 responses. The questionnaire would again be easy to complete while obtaining data that will help design an MBA program and attract potential students’ wants and needs. The questionnaire would ask basic questions such as (1) if you have the opportunity to attend an online MBA program, would you take advantage of it; (2) select reasons for not seeking higher education, and (3) are you willing dedicate several hours each week to study and complete assignments that will lead to a MBA. The first and second questionnaire would be forwarded electronically to current enrolled (traditional and online) graduate students via students’ e-mail addresses. The third questionnaire would be forwarded via regular mail with a self-addressed prepaid return envelop. One week after the deadline of receiving responses, the committee would continue with the marketing research (steps three through six) with hopes of discovering potential student’s wants and needs of an online MBA program. Reference: Kotler, P., & Keller, P.L., (2006). Marketing Management (12th Ed.). Upper Saddle River, New Jersey: Pearson Education, Inc.