The Ford-Firestone Brawl Read Case 10.3, “The Ford-Firestone Brawl.” Answer the following questions and submit your answers to the instructor.x. A brief introduction. a. Tell VERY briefly the key points to consider in the description of the case. Call this, identification of key issues. b. Analyze carefully the situation. Use analytic tools such as business, decision making, strategic analysis models, if useful. I am not enamored of the old style SWOT or SWOTT or TOWS analysis models. They end to be vague, forced, and uninteresting. c. Generate some alternative approaches to handle the situation. One of the key items of a good decision making process is generating alternatives. Whether is done via brainstorming, or thumping your own forehead against the wall, do it. d. Recommend the "best" approach, the one that will account for most of the facts and considerations with the most congenial likely outcomes. You can arrive here by a lot of paths. One is the standard cost/benefit analysis, a feature of Utilitarianism, but also useful in case analysis whether or not you use the utilitarian ethical way. One is the deontological principle of universalization. Another is a solid situation analysis (coming in a future week’s lectures). e. Support, justify, "sell," the "best" approach. Give well supported, documented, “reasoned reasons” why this is not only the analysis we should accept, but why it is better than other competing analyses. f. State final conclusions. And call for implementation. Without an implementation plan we do have nice hot air to lift some balloons. g. Use numerical analysis whenever you can in order to support your claims. This is not always appropriate, but a little number magic helps to sell in a business or even not-for-profit organizational situation. h. Integrate relevant text models whenever appropriate in order to anchor your analyses. i. Include a list of sources. You should also use parenthetical citations in the body of the text where appropriate. j. Your goals are: 1. to do an excellent case analysis, identifying and addressing key issues. 2. to demonstrate clear command of the issues, the text and readings, the considerations for resolving the case. 3. to integrate learning, make connections, and share your insights with the class. 4. to support successfully the position you take concerning the resolution of the issues. ENJOY! You MUST have at least one ethical theory applied well in the analysis; I recommend either utilitarianism or deontology (Kantian ethics) present in your analysis. § Why might Ford have decided to continue with the production of the Explorer SUV despite its own studies showing that the vehicle was unstable? § How might Firestone have learned from the Ford/Goodyear schism of four years previously? § What might account for the fact that Ford continued to claim that the problem was a tire issue even as it prepared to replace all of the tires on its vehicles through recall?