have my own brand on which i have to make brand management project and it''s an indian brand i.e Amul Kool Milk will it possible for u to do work according to my requirements for this i m ready to give u relevant data regarding amul An individual report which selects one particular Brand and evaluates its strengths and weaknesses with a view to determining its effectiveness. The report will build on the concepts and data developed in the course and from the first assignment. The individual paper copy assignment report is to be handed in to the Modular Office plus an electronic copy submitted online via the Turnitin link in Breo. Assessment Criteria The effectiveness of the Brand you have chosen will be evaluated against will include at least the following criteria: • Brand Value • the Intended Target Market • Product Range • The Brand’s Image • Brand Position • Brand effectiveness There is a need use desk research techniques to find information about the brand you have chosen to be able to critically evaluate against the above criteria. Please remember, it is important to be able to discuss the brand and its situation. This can only be undertaken with sufficient information and data. Finally, based upon your evaluation you will produce recommendations upon where you consider improvements could be made.