(1) Define the business and the market in which it operates, explaining the current macro environment issues that management need to consider and indicate, with examples, the steps that your business has taken to deal with those issues. You may consider using PESTEL or other managemnt models as a basis for this. (2) Identify the main customer segments within that market and the specific needs which have been met by product design and appraise the importance of each segment to managing the success of the business. (3) Evaluate the role played by the marketing mix in achieving management targets and examine a specific success of each element. (i.e. price, promotion, place, product) (4) Formulate a promotional plan to increase sales in the forthcoming year. In doing so you should:- - Explain the objectives of the plan. What do you want to achieve? - Analyse issues of concern -e.g. lack of sales, image, need for development, Government legislation, PESTEL issues etc. - Appraise potential implementation problems for management-staffing, materials, change. - Devise evaluation and control techniques Maximum 6 references per page