Analysing an industry Word count 700 - 800 Provide an industry analysis using the 5-forces model for a named industry (not the airline industry or UK mobile phone industry). (i) Do you consider it important to be able to define the industry boundary before attempting an industry analysis using the 5-forces model? (ii) Why is this? (iii) What do you conclude from your analysis of the industry using the 5-forces model? (iv) Give specific examples of what actions a firm might take within the industry you have selected to improve their competitiveness following an industry analysis of this sort? Hint: We are dealing at an industry level but you may need to consider the performance of specific companies in the industry to support your argument. Do not provide detailed descriptions of firms. We are considering firm actions and competitiveness. Hint: Provide your detailed analysis as an Appendix to your report (not counted in word count) Note: Use the UK coffee industry. Information sources Academic journal articles like Emerald, Business source premier, Science direct. Business magazines, newspapers ( financial times), BBC news, Harvard business review, The Economists (online). Books: Finlay, P., 2000 Strategic Management : an introduction to business and corporate strategy, Harlow: Pearson Education. Needle, D,2004 Business in Context: an introduction to business and its environment. 4th ed, london;Thomson learning. Font size-12, Arial. Referencing style: Harvard style, also there should be internal referencing.