Assignment Guide Your performance is assessed in two parts; self-assessment after each unit and a summative investigative portfolio to be built up over the module; The portfolio provides 100% of the assessment for this module and is based on an investigation into a tourism organisation or destination of your choice. The portfolio is built up gradually as you study the individual units and complete activities at the end of each of the units throughout the module. (See list below) By completing all the activities your final portfolio will include a brief description of your chosen organisation or destination, provide evidence of an analysis of current marketing activities, identification of the key issues facing the organisation and/or destination and then through the application of marketing concepts and techniques, a recommendation of the development of appropriate marketing strategies. Your portfolio is submitted to the tutor. Overall this assignment aims to allow you to: Appreciate a number of key characteristics of marketing in tourism through the investigation of a specific tourism organisation or destination of your choice Demonstrate an understanding of topical issues in tourism marketing and their implications for your chosen tourism organisation /destination. Apply marketing concepts and techniques to develop logical marketing strategies for your chosen tourism organisation / destination