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Analyse main problems Marks amp Spencer M amp S faces its business environment
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According to Tom Peters the business guru, the present business environment is the most fast-changing and dynamic for 200 years.
As a result some managers see long-range planning as an academic and thus a somewhat impractical exercise because of the uncertainties facing their industry sectors today. Explain in some detail why they may adopt this attitude. Suggest improvements to conventional long-range planning and the possible adoption of more qualitative methods such as scenario prediction to answer their criticisms. Provide rationale for these ideas.
Wordage:3000
(a) Analyse the nature of strategic planning and its impact on operational policies
(b) Appreciate the limitations of long-term planning in achieving corporate objectives