Write a a paper addressing the following. Background: German sportwear company Adidas has been both ups and down in its fortunes. Having by 1990 built a solid reputation for good quality sports footwear the company suddenly found itself postings losses in the early 90s. Following a dramatic turnaround based on large (quintuple)increases in marketing and promotional spending and a strategy which focused more tightly on specific target markets,(Lindstrom,2003) by 2002 the company had risen to 68th place in the global rankings of brand value. (compared with Arch rival Nikes 35th Place ),(Businessweek,2002) .In 2005 Adidas acquired US sportwear maker REEBOK,but saw its share price slump the following year, due in part to concerns about fit between the companies, as well as downturn in Reebok sales, (Wasserman,2006). IN 2008,JUST A FEW MONTHS BEFORE THE OPENING OF THE BEIJING OLYMPICS,ADIDAS LAUNCHED A NEW PROMOTIONAL CAMPAIGN ."EVALUATE ADIDAS NEW PROMOTIONAL CMPAIGN AND ASSESS WHETHER OR NOT IT WILL SUCCEED.