Follow this plan for the paper. Develop a marketing strategy for a product or service you have worked with in the past or that you find interesting and may significantly affect future markets. Your plan must do the following: *Evaluate the market segments using the market segmentation model . How do comparative advantage and Internet technologies act as driving forces for the creation of global markets? Provide a specific example. · Integrate the market segment analysis into the marketing strategy. · Evaluate the internal and external influences of the organizational environment on your marketing strategy. · Evaluate the ethical dimensions of marketing opportunities and decisions using the statement of ethics in marketing . · Synthesize and integrate the scholarly marketing literature to formulate recommendations for implementing your marketing plan. · Marketing Strategy Grading Criteria For This Paper is as follows 1-4 1. Evaluates the influence and implications of the internal and external organizational environment on marketing strategy formulation, recognizes the firm’s value as an integrated system with benefits and risks to marketing strategy formulation, and describes implications of associated successes and challenges. 2. Thoroughly evaluates market segments and develops appropriate, fully integrated marketing strategies and integrates the segment evaluation to fully connect the strategies as part of the cross-functional organization. 3. Thoroughly evaluates the ethical dimensions of marketing opportunities and decisions, distinguishes between personal moral values and business ethics, and recognizes their connection to and importance in decision making. 4. Fully integrates the scholarly marketing literature into conceptual models, theoretical frameworks, and recommendations for practice, demonstrates a superior ability to integrate theory and practice, and suggests innovative and creative applications of theory and practice. 10 References