You are asked to critically examine the future of non-store retailing strategies for a retailer of your choice. This may be a retail organisation that operates in your own country or an iternational example with which you are familiar. You may undertake EITHER of these options (but not both)” a) For a retail organisation currently using & quot;e-tailing & quot;, you should ask how successful this retailer has been in its use of the internet(or other related trading media) in appealing to: 1. its supposed target consumer segments and also (75%) 2. with regard to the impact of this non-store approach on the retailer''s supply chain. (Note that your choice of retailer could be a firm that also uses & quot;bricks and mortar & quot; outlets, or it could be a firm that just uses e-tail methods). OR b) In the case of a retailer not currently using “e-tailing” what future Internet (or related trading media) strategies would you recommend to the management team of your chosen retailer? Your answer should consider non-store retailing issue in terms of how they impact upon: 1. target consumers and (75%) 2. the retailer’s supply chain (25%) (Note too that your choice of retailer could be a firm that already uses “bricks and mortar” outlets too, or it could be a firm that just plans to use e-tail methods). Prefered books Retail Marketing" by Peter McGoldrick, Second Edition & Inmternational Journal of retail & Distribution Management Volume 28 - Number 10 - 2000 - pp. 417-444 http://www.orphanides.com.cy/ ....You can get informations from the web site. Orphanides is the bigest hypermarket chain in Cyprus. I want to use it in the assignment for the option (b).