Instructions: Synthesize and integrate the scholarly marketing literature to create a conceptual model for evaluating market segments. Your model must accomplish the following: * Analyze major scholarly journals to identify conceptual models and theoretical frameworks for evaluating market segments. * Evaluate the major differences in how marketing journals and practitioner articles treat market segmentation. * Recommend how the differences in scholarly articles and practitioner articles can be resolved. * Describe a process for determining market segments. * Analyze the effect of internal and external forces on market segments. * Analyze the influence of market segments on marketing strategies. *References 5 or more Analyzes major scholarly journals to identify conceptual models and theoretical frameworks for evaluating market segments and explains the risks and benefits of the models and frameworks in the analysis. Evaluates the major differences in how marketing journals and practitioner articles treat market segmentation and includes an explanation of how these differences affect the practice of marketing. (3 points) Recommends how the differences in scholarly articles and practitioner articles can be resolved and analyzes specific examples from the literature. (3 points Describes a process for determining market segments and explains how this process might vary in different situations. (3 points) Analyzes the affect of internal and external forces on market segments and describes the risks and benefits of the internal and external forces. (3 points) Analyzes the influence of market segments on marketing strategies and includes an explanation of the role of economics in marketing. (3 points)