You should illustrate your answer with reference to appropriate theory and data. Marks will be awarded equally for discussion of theory and data. Relevant perspectives to take include strategy, competitive advantage, e-business systems and applications, user and business requirements and knowledge management. You may choose to focus on one organisation or an industry (apart from Egg, GE, Motorola, Wells Fergo, Nordea, Tesco). You should then analyse appropriate aspects of the e-business strategy of a specific organisation and/or discuss trends and market dynamics in your chosen sector. You should use frameworks and/or models to analyse your case. Think about all of those presented in the course, and consider your own individual research. You should cite all appropriate literature. You may want to consider the following sources for your research: • Search engines e.g. Google Scholar • Information Systems journals e.g. MIS Quarterly, Communications of the ACM, Communications of the AIS, Journal of Strategic Information Systems, European Journal of Information Systems • Management journals e.g. Sloan Management Review, Harvard Business Review California Management Review • Business press articles e.g. Business Week, Financial Times, The Economist You need to write a well-argued essay of about 3,000 to 4,000 words. Note: You CANNOT choose an e-case as a topic for your essay. and u CANNOT choose to write the essay on the following organisations: Egg, GE, Motorola, Wells Fergo, Nordea, Tesco.