you have invented a facial cream a product that is unique, yet it would fit into the any cosmetics Skin Care’s objectives. yOur proposed product is called the Look Green. The reason why you chose green, as your main theme, is because of the natural healing capability it possesses. The green leaves possess many abilities such as easing the signs of fatigue, tightening the skin and making the skin look younger by removing aggressive substances. It also moisturizes and provides protection against ultraviolet rays. The Detoxifying Facial Cleansing Cream would remove cosmetics, dead skin and exfoliate residue due to pollutants from the environment. The Detoxifying Facial Cleansing Cream also mildly sterilizes and disinfects unwanted bacteria that would result in skin problems. The Look Green Body Wash will perform similarly as the Detoxifying Facial Cleansing Cream, except at a stronger concentration level. The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report: 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. This section of your paper is general background research which should be based on the text and articles from the Library''s full-text databases. 2. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). 3. This section forward will become part of your Final Strategic Marketing Plan. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. 4. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). Has the internet played any role in how you developed your marketing approach? Why or why not? 5. Select and explain the most suitable method for measuring advertising effectiveness. In-text citations and corresponding references should be included in your paper.