Assignment 3 for M56 EMD 1 – You have been given the link to watch two entrepreneurs giving a lecture on how they had got to where they are in their business lives. Their backgrounds and things which went well or otherwise. This is the link.... mms://streaming.services.coventry.ac.uk/e-learning/bes/ups_and_downs.wmv From the information ONLY CONTAINED IN THE FILM identify each persons entrepreneurial personality and style. Are there any similarities or differences in their methods? State the reasons for your decisions, referencing with quotes from the given film. Andy Denton 10 Marks Don Vincent 20 Marks 2 - You are a consultant with experience in Innovation Management. Prepare a report for an Innovative Company of your choice. (See Notes) They would like an innovation strategy for their operation from this point forward. Your report should cover 3 main areas: - A - This should begin with an “audit” of how the company has arrived at its current position and where the company stands at present and should include some bench marketing against other similar companies. (See Notes) 25 Marks B - There are also discussions about expanding the operation; they require you to suggest an innovative strategy for their future expansion. 25 Marks C - A review of the characteristics of the main “entrepreneur/s” of the company – the review should include suggestions of skills the team is missing and would require to implement your innovation strategy. 20 Marks Notes: Company of your choice: This must be a company where the information you use is available to be verified, i.e. source material is accessible (or included in your appendix and can include internet links). If you wish to use a company you work/ed for, assumptions need to be based on a source material. For example you may want to look at Microsoft, Virgin, Dyson, Easy Jet, Ryan Air, Bodyshop etc. Whilst this assignment is for your “innovation and entrepreneurship” module, please draw on all you knowledge from other modules and life. The assignment should be in the region of 4000-5000 words (excluding appendix). As well as the marking scheme given above, the following will also be taken into account: Presentation Use of models and why Discussion (can include anything you think relevant) Conclusions