I think it is kind of fun to stay within the soft drink industry here as we can eliminate a lot of variables in our analysis. This will allow you to build on what you did in the last case in a way that lets you look at internal side of things, in the same industry, but with a competing company. This should allow you to weed out some variables and see what really matters. How well does Pepsi capitalize on its strengths and how well are they doing in minimizing their weaknesses? Case Instructions: · Read the following articles about Pepsi and conduct additional research as necessary. Again, think through your answer before jumping into the research so as not to waste time. · Perform an Internal Analysis at Pepsi; identify their Weaknesses and Strengths. Write a 3-5 page paper answering the question above and hand it in by the end of this module. Required Articles: Brady, D. (2004). A Thousand and One Noshes; How Pepsi deftly adapts products to changing consumer tastes. Business Week. New York: June 14, 2004., Issue 3887: page 54 Light, L. (1999). Now That''s a Pepsi Challenge. Business Week. New York: May 3, 1999., Iss. 3627; pg. 151