Snel, Ross (2000, Sep 18). Telecommunications (A Special Report): Keeping the Customer The Wall Street Journal. pg. R36 Krill, Paul (2001, Jul 30). Answering customers. 23(31) pg. R36. . Using the forementioned articles and any other resources that are relevant (NOT Wikipedia), answer the following question: You are a marketing consultant retained by Verizon to comment on these approaches to CRM. Here’s what happened (purely imaginary). One Senior VP has 2 VPs reporting to her. VP Blue thinks Verizon should view technology as the savior of CRM. VP Green thinks Verizon is over-relying on technology and is missing the point of CRM. So what do Senior VP’s do when faced with this situation – 2 fighting VPs and excess budget? (This is not always imaginary!) They hire a consultant. Your company is being paid big bucks to write a report to address this question. Don’t waste time on background or definitions. Use this space to help the Senior VP deal with these diverse opinions and get on with the real work of helping customers who lose their cell phones and want Verizon to buy them new ones. Use business writing: short paragraphs, active voice, and bullets. Your paper will be graded on (a) demonstrated understanding of concepts, (b) logical flow, and (c) analytical thinking. Do not use long quotes to make your point and do not include long summaries from the case or background sources. Do not include definitions. Focus on insights and analysis.