(1)Here you are required to identify and discuss where communication breakdowns arise and the possible implications in the context of the relationship between client and agency personnel. you should reveal that effective communication between clients(sainsbury''s) and ad-agencies is vital in order for effective relationships to flourish and be sustained. And also the loss of key accounts due to poor account management is related to communication breakdown. (2)List out the possible problems and then how they can occur, between the 2 organizations. (3)You need to identify and discuss ways of overcoming these identified communication breakdowns. Ii is expected to highlight the importance of verbal and non-verbal communication in this process. (4)You are required to discuss relationship marketing and its fundamental role in effective communications. And also need to discuss and assess sainbury''s relationship marketing strategy in its attempts to build relationships, thus highlighting the strengths and weaknesses of the strategy