PepsiCo, Inc Organizational Profile will provide an organization overview including what the organization does, its markets, customer requirements, competition, success factors: strategic, operational, and human resource challenges; and advantage/ core competencies. Use the format in the Baldrige profile for P.1a, b(1), b(2), P.2 a & b. No footnotes needed here unless you are using sources outside company documents. Most material for this section will come from the company website, company analysis sites such as Standard and Poors, or other company articles (easiest).