Google Inc Case questions 1. How is the search engine industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? 2. Describe Google’s business model. What are the company’s revenue-cost-profit relationships? What strategies has Google relied upon to build competitive advantage in the industry? 3. What are the company’s key resource strengths and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? 4. What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search engine industry? How should it best deal with threats presented by Microsoft, Yahoo, and others? Criteria • demonstrate your understanding and applications of the analytical frameworks of strategic management to organisations • provide an assessment of the current issues confronting the company i.e. a strategic agenda, by identifying their strategy and assessing it in the light of your analysis • integrate issues into the formulation of a coherent strategy for the company that is consistent with and flows from your analysis ###I will need to send you the specific case study