THIS IS THE ASSIGNMENT :2.0 Assignment2.1 Identify a Small to Medium sized Enterprise (SME) within Industry or a public sector department that would be willing to participate in this research/assignment.2.2 Investigate and analyse the company and its business using a structured interview methodology. Develop an appropriate questionnaire as your research instrument.2.3 Carry out a position audit of the SME/organisation in their environment / review their market.2.4 Comment upon possible future trends in their macro and micro external environment.2.5 Analyse the effectiveness of the questionnaire and the structured interview.3.0 Presentation3.1 A 10-minute verbal presentation of your findings (@ 2.3 to 2.4 above)including a hard copy 30%A single document incorporating the following:-3.2 The organisational analysis including external and internal issues 35%3.3 A critical evaluation of their organisational strategy and structure 30%3.4 An appraisal of the effectiveness of your Research Methodology 5%4.0 AssessmentThe oral presentation (weighting 30%) will be assessed against the following criteria :Content 30% Delivery 30% Interaction 30% Time 10% Total 100%The written documentation (weighting 70%) will be assessed against the following criteriaTechnical Content 70% Written presentation 30% Total 100%The document should not exceed 2500 words (excluding item 3.1) typed onA4 paper single sided, double spaced; fully referenced in accordance with standard bibliographic practice (BS 5605).HARVARD SYSTEM (names). THE COMPANY NAME IS S Mc CONNELL''S & SONS.. HAVE BEEN GIVEN A COMPANY TO TAKE MY CASE STUDY IN BELFAST