assignment: select one advertisement from the "portfolio of advertisement: 1945-2003"(writing and reading across the curriculum pp. 448-492) and conduct three investigations of it: one applying the theoretical principles identified in :"advertising''s fifteen basic appeal" (pp. 412-429)by Jib Fowles, another applying the principles identified in "making the pitch in print advertising," by Bovee, Thill, Dovel. and wood(pp. 430-434), and another applying the notions of effective advertising provided by our in-class(we studied in-class about positive effect advertisement from this article)deconstructing of "the indictments against advertising" by Bovee and Aren. in your paper, you will,primarily, explain how the ad influences prospective consumers via the basic appeals manifest in the ad. secondarily, you are to refer to the ad''s headline, bodycopy, and slogan not only to situate your discussion but also to provide for levels of meaning to help clarify your examination of the basic appeals. lastly, you are to conclude your paper by discussing the ad''s overall effectiveness in light of the said deconstructing(positive effect and negative effect). researching and articulating the social-historical context of the advertisement you select will most likely be necessary. requirements for a passing essay: 1. your paper must have that clearly states which of fowles''s basic appeals you are examining to explain how the ad work as well as captures the essence of your entire discussion. 2. your supporting evidence must follow a point/information/explain(P.I.E)paradigm, and your conclusion should discuss why your supporting evidence substantiates your thesis statement within the context outlined above. 3. your thesis(not those of your sources)should control your paper. 4. your paper must avoid treating a discussion of your sources as an end in itself(the book report approach). your discussion must point to thebroader significace of your analysis, asking "so what?" or "why bother?" don''t forget to describe the ad itself! 5. your summaries and quotations ahould be effectively incorporated into your paper. remember that the first time you summarize or quote someone else''s work, you want to refer. after that, you use the writer''s last name only when you refer to his or her work. be sure to use in-text citations when you summarize, paraphrase, or direct quote someone else. see the "Little Penguin Handbook, page 67-71 for detail. 6. your paper must be in MLA format: double-space everything 12 point times roman font; don''t use underlining or bold for your essay title; put identifying information in the left-hand corner and a header with your last name and page number in right-hand corner. see the "little penguin handbook. page 94, for a model works cited page on p.99 of the handbook. 8. your essay needs to have fewer than 21 sentence-level errorsin order to be scored.