the paper describes the role of PR and advertising in eventing companies and provides concrete examples of these actual companies. I am seeking for companies that organize events in the domain of fashion, design hotels and other, and also for nightlife (large events in chic, trendy areas). The paper explores when and how PR and advertising is useful and when it is not and provides examples and case studies to back it up. Concerning my thesis i would look to specify that i would like the subject to be on "what is the role of PR in an event company?". the goal of the thesis is to create a hypothesis that should be answered or attempted to be answered and analysed in the paper. I would like to mainly concentrate on PR firms that are in the fashion, nightlife, design and glamour sector mainly based in the USA. Notably the firms can be in large cities such as Los Angeles, Miami or New York. I would like to provide concrete case study examples of the firms all the while, comparing and contrasting the different examples of the role of PR and advertising in these firms. It could also be interesting to add an example of a company where PR is not necessary. However i would like to come to the conclusion that for any firm wishing to achieve a status of glamour and success, PR is critical. The goal of the thesis is to combine qualitative and quantitative analyses. The emphasis should be on the analytical focus rather than descriptive. One wants to know the underlying cause of a problem and it possible explanations and remedies. It could be interesting to assess why PR was necessary for one company, why it was not in the other and make reccomedations and conclusions for those particular companies/cases.