Review the article on consumer beaviour, segmenting consumers by E-shopping behaviour and online purchase intention by Ruiz Mafe carla and Lassala Navsrre carlos which you find in bizfac.com, and discuss if the theories used in this paper apply and how they support conventional marketing theories, also discuss a potential for extension research as well as practical application of research. Compare and contrast with other papers on consumer behaviour with internet how they differ and what hypothesis you attain from reading these varies papers. You can discuss the positive and negative with the paper and which areas''s are lacking in infomation. Also use uncovering patters in cybershopping by wendy.w. moe as second point of reference to generate a discussion, the more articles used to generate a discussion the better. The paper must include Abstract,Introduction,Body, conclusions. So rather than an essay it''s more of a critical writing paper.So the focus of the paper is not on the research methodology but on the theory and substantive aspects of the research undertaken. If you would like me to send the actual review format guidelines let me know. You can choose one aspect of the article or various, i think it would be easier to comment on various parts as there is more room for crital thinking and discussion to the other reference point''s used.