"A marketer can rarely satisfy everyone in a market. Therefore, marketers start by dividing up the market into segments by examining segmentation variables to profile distinct groups of buyers" Assignment Task: Outline and critically evaluate geo-demographic segmentation strategies and consider why other segmentation techniques might be applied in consumer markets. *Note* -the report must be fully using the Harvard system and a complete list of references must be included. Finf out about the harvard system by visiting the LRC''s website at: http://www.bolton.ac.uk/bissto/ - All the literature sources that you refer to in the body of your assignment must be included in a bibliography which should appear at the end of your assignment. Assignment outline: Introduction: -Definition of segmentation main body: - outline/ evaluation of geo-demographic - coverage and reasons for using other segmentation variables. Conclusion: Summary of why other techniques are used. *Note* -start with.. theory--->example ----> analysis