Graphisoft, developer of object-oriented architectural CAD solutions, was actively searching for an alliance in the building services market which would enable it to provide a coordinated service to large companies in need of both architectural design and building services solutions. Cymap, one of the leading UK building services software providers, emerged as a possible partner. Graphisoft wanted to measure the image and awareness of Cymap and its products with a view to a possible business alliance and approached Business Advantage with a request for a market survey. In total 100 interviews were carried out to determine levels of prompted and unprompted awareness of these products and that of their closest rivals. Eighty companies were interviewed in the heating, ventilation and air conditioning (HVAC) sector. A smaller sample of actual users of the product was interviewed to gain an indication of satisfaction levels amongst customers. Acting on estimates of the proportion of companies aware of the company and its product and rival products, Graphisoft came to the conclusion that Cymap was an ideal partner to integrate building services solutions with its Virtual Building technology. On the 6th of December Graphisoft announced the acquisition of Cymap into the Graphisoft Group. The market survey of Business Advantage confirmed our view that Cymap represents leading edge building services technology which we have been seeking for a long time. The B2B research helped us greatly with our decision making process,” commented Andras Haidekker, Managing Director of Graphisoft UK . "The Graphisoft channel have enthusiastically welcomed our investment decision and are excited about exploiting the potential of the building services market. " Your Task is to explain: What they have done to Graphisoft? What is the main problem with Graphisoft? How do they solve this? What methods may have been used to solve that problem and reach that results.and what can be done to improve the Graphisoft research plan.