...managers should not have to choose between financial and operational measures...no single measure can provide a clear performance target or focus attention on the critical areas of the business. Managers want a balanced presentation of both financial and operational measures... Kaplan, R and Norton, D (1992) The Balanced Scorecard - Measures That Drive Performance, Harvard Business Review, pp.71-79 ...in most situations it is difficult to argue that combinations-of-measures systems cannot be made congruent, understandable, controllable and timely...however, determining, using, and rewarding combinations of measures can also create problems and costs... Merchant, K and Van der Stede, W (2007) Management Control Systems ~ Performance Measurement, Evaluation and Incentives, Harlow: Pearson Education, p.477 1) Critically consider to what extent the balanced scorecard ''combination-of-measures system'', put forward by Kaplan and Norton, can assist managers to improve the effectiveness of performance management within their organisations (40%) AND 2) Incorporating examples relevant to your own organisation or to a well-known ''business'' entity, develop a balanced comination-of-measures system which could be used to appropriately assess the performance of such an operation (60%) also would you please use a company to do second part of question on that is well known to us in the north west? such as tesco, asda, O2, etc.. Visitor: something that everybody knows (maximum 3000)