BUSINESS PLAN EXTRACT In this assignment you are required to conceptualise a business venture and prepare a business plan that could be submitted to a venture capitalist. The aim is to secure from them$5,000,000.00 in seed funding that will support the establishment and early stage grown of the venture. Given that you are seeking to secure a substantial investment, your business plan must be a sales document as well as a detailed explanation of the market opportunity and financial outcomes. Incorporation of material from marketing, finance, management and accounting units is fundamental to the effective completion of this submission. The submission must be 1800(8pages) excluding appendices and MUST incorporate a high-impact Executive Summary. Referencing(Harvard style) BUSINESS PLANNING PROCESS 1. Situation analysis 1.1 Macro environment Political environment Economical environment Social/Cultural Technological environment Legal Ecological Demo graphical 1.2. Micro environment Industry/competitive(5 forces) Country analysis environment/community 1.3. Internal analysis 1.4. SWOT Purpose of Business plan direction to all objective/goals Identity resources Allocate resources Benchmark/ control.