by cultivated crops i mean wheat (bread and pasta industry) and barley (brewery). In this dissertation i want to make two case studies. one for the wheat and the other for barley. I want to analyze the connection of the firm that makes the import in a country of wheat/barley seeds and then how it''s marketers push them in the market with a guarantee to the farmers that their products will be sold to the industry. So i want to do marketing plans on how the firm that imports the seeds sell its product to farmers and the same time makes the connection between the farmer and the industry. (e.g firm goes to industry find out which varieties are appropriate for industrial use, then goes to labs and asks for these varieties, then do trials of the seeds in different parts of the country, then goes to farmer says that these seeds are good for industry, brings them in touch and everybody are pleased.