Let me know when you will write this paper via email so i can send you the questions that are in the chapter that will have to be included in the essay. Thanks... This case describes the actions taken by Odwalla, Inc., a leading producer of fresh fruit and vegetable based beverages in the western United States and Canada, in response to an outbreak of e. coli poisoning apparently caused by its unpasteurized apple juice products in October, 1996. The first part focuses on the crisis facing Odwalla after executives were informed of a possible epidemiological link between the company''s products and several e. coli cases in the Seattle area. Executives needed to decide quickly, on the basis of incomplete information, if the company should organize a recall and if so how it should be carried out. The second part of the case describes the Odwalla recall effort and other actions taken by the company, including its interactions with the media and with families of poisoning victims. It then focuses on the dilemma facing the company concerning how to reintroduce its products safely to the marketplace without losing the support of Odwalla''s core natural foods customer and describes Odwall''s decision to flash pasteurize its apple juice. At the end of the case Odwalla considers how to respond to efforts by government regulators to impose stricter controls on the juice industry. Particular themes/concepts and chapters this case represents are listed below: Theme/Concept Chapter Stakeholders: primary and secondary 1 Corporate social responsibility 3 Corporate citizenship 4 Business ethics 5 Ethical reasoning: utilitarian, rights, justice 5 Government regulation of business 8 Technology 13 Product liability 16 Consumer protection 16 Product recalls 16 Media Relations 20 Crisis management 20 You will provide analysis from the questions posed on page 473. Additionally, consider the following: a. Based on your analysis of the relative weight of the factors contributing to the outbreak, you may assign varying degrees of responsibility to Odwalla. b. Present arguments for and against a public recall. c. Identify criteria that may be used to choose among the arguments you present. These may include, but are not limited to: § Cost § Corporate image and public relations § Corporate values d. Present the six major options to Odwalla as summarized in the case. e. Be sure to defend your answer regarding whether Odwalla’s voluntary recall is an act of corporate responsibility. Thanks