Use every point in the feasibilty study, also include an outline for the first page of the report Feasibility Study I. Introduction, historical background description of product or service a. Brief description of proposed entrepreneurial venture b. Brief history of the industry c. Information about the economy and important trends d. Current status of the product or service e. How you intend to produce the product or service f. Complete list of goods and services to be provided g. Strengths and weaknesses of the business h. Ease of entry into the industry, including competitor analysis II. Accounting Considerations a. Pro forma balance sheet b. Pro forma profit and loss statement c. Projected cash flow analysis III. Management Considerations a. Personal expertise-strengths and weaknesses b. Proposed organizational design c. Potential staff requirements d. Inventory management methods e. Production and operations management issues f. Equipment needs IV. Marketing considerations a. Detailed product description b. Identify the target market (who, where, how many) c. Describe place product will be distributed (location, traffic, size, channel, etc.) d. Price determination (competition, price, list, etc.) e. Promotion plans (role of personal selling, advertising, sales, promotions, etc) V. Financial Considerations a. Start up costs b. Working capital requirements c. Equity requirements d. Loans-amounts, types, conditions e. Break-even analysis f. Collateral g. Credit references h. Equipment and building financing-cost and methods VI. Legal considerations a. Proposed business structure i. Type ii. Conditions, terms, liability, responsibility iii. Insurance needs, property, liability, personal, etc. iv. Buyout, succession issues b. Contracts, licenses, and other legal documents VII. Tax Considerations a. Sales, property, employee b. Federal, state, and local VIII. Appendix-charts, graphs, diagrams, layouts, resumes, etc.