.the cas study article which starts on the following page is provided to give you some context for the task and prompt ideas for your report. communicate Ocado''s competitive advantage for example free delivery on orders over & #163;75,on-hour delivery slots, and groceries carried to your kitcken,to encourage trial. the distinctive Ocado delivery vans are a mobile advertisement in themselves, and when a new delivery area is added the vans drive around with the objective of raising awareness of the service''s availability, and they are supported by direct mail in the catchment area. having placed orders, customers will receive regular magazines containing information and offers, and free, often seasonal gifts with their shopping. this promotes loyalty and encourages word-of-mouth recommendation. once custoners are shopping regularly with the service, they receive weekly email reminders to do their shopping, and may be sent electonic vouchers or offers to encourage continued use of of the service. When in 2005 Ocado crowned as the best online grocer by both which? Ocado, the online grocery provider for supermarket Waitrose, uses different elements of the promotional mix to communicate different messages to target consumers depending on their relationship history with thhe brand.Radio advertisements and posters are used to communicate Ocado''s competitive advantage for example free delivery on orders over & #163;75,on-hour delivery slots, and groceries carried to your kitcken,to encourage trial. the distinctive Ocado delivery vans are a mobile advertisement in themselves, and when a new delivery area is added the vans drive around with the objective of raising awareness of the service''s availability, and they are supported by direct mail in the catchment area. having placed orders, customers will receive regular magazines containing information and offers, and free, often seasonal gifts with their shopping. this promotes loyalty and encourages word-of-mouth recommendation. once custoners are shopping regularly with the service, they receive weekly email reminders to do their shopping, and may be sent electonic vouchers or offers to encourage continued use of of the service. When in 2005 Ocado crowned as the best online grocer by both which? Ocado, the online grocery provider for supermarket Waitrose, uses different elements of the promotional mix to communicate different messages to target consumers depending on their relationship history with thhe brand.Radio advertisements and posters are used to communicate Ocado''s competitive advantage for example free delivery on orders over & #163;75,on-hour delivery slots, and groceries carried to your kitcken,to encourage trial. the distinctive Ocado delivery vans are a mobile advertisement in themselves, and when a new delivery area is added the vans drive around with the objective of raising awareness of the service''s availability, and they are supported by direct mail in the catchment area. having placed orders, customers will receive regular magazines containing information and offers, and free, often seasonal gifts with their shopping. this promotes loyalty and encourages word-of-mouth recommendation. once custoners are shopping regularly with the service, they receive weekly email reminders to do their shopping, and may be sent electonic vouchers or offers to encourage continued use of of the service. When in 2005 Ocado crowned as the best online grocer by both which? and Good Housekeeping magazines, it gained the perfect PR platform to reassure existing customers of having made a good choice, and to encourage prospective customers to give the service a try. TOPIC DESCRIPTION PLEASE USE BETWEEN 8 TO 10 BOOKS most assignment will require you to make use of secondary literature service.