For ur essay u need 2 identify a specific question, problem or issue that you considered relevant for your chosen airline. Then u should focus on 3main aspects as follows 1Assess the position of ur selected company within the industry (eg major determinants of demand,price elasticity,market structure,competitive analysis,government legislation n so on) 2Analyse how past,current n future prospects of the economy (domestic and/or international)have an effect on ur selected company.Focus on key aggregates such as GDP growth, inflation,interest rates and/or balance of payments. 3Based on ur previous analysis state ur recommendations describing the alternatives the company should consider Please note that you should integrate the previous points in your effort to answer your specific question(s). As a result NOT all the topics covered on the lectures can be analysed in your essay but those that are applicable to your research question. In addition your discussion may need to incorporate reasons that go beyond what we have discussed on the lectures. Guidelines for your essay ? Your essay should be well structured with relevant headlines. It should draw upon a range of published materials and offer balanced arguments. ? A good introduction will give the reader an indication of the argument you are going to pursue; if appropriate, it will reflect on what makes the topic a problem and what must be done to establish a solution. ? The use of graphs, tables and diagrams is encouraged. These should be included in the main body of the text when relevant to your discussion. You must reference all sources. For referencing the University Library guidelines for writing references can be accessed from my.wbs, homepage, assessment tab, and cheating and plagiarism page; remember the Harvard style is preferred. ? Your conclusion should summarise the main findings of each section of your essay. Make sure your conclusion builds upon your arguments and evidence already put forward. Don''t use the conclusion to raise completely new issues. ? University policy on plagiarism will be strictly applied so direct quotations must appear in inverted commas with a full reference given. Quotation should be very limited in length. Again please refer to the my.wbs homepage, assessment tab, and cheating and plagiarism page if you are unsure. Some sources of information Company’s website and Annual reports Websites of the leading financial papers (FT in the UK ) OECD’s Economic Outlook (www.oecd.org) National Institute of Economic and Social Research ( www.niesr.ac.uk ) IMF (www.imf.org) World Bank ( www.worldbank.org ) The Central Bank of each economy Journal Articles The essay should not exceed 2500 words (not including appendices and graphics) which will require you to present your ideas concisely. Anything beyond this length will not be marked. The airline i have selected is jet blue airlines, its an american airline. The question is about how the airline functions they have only 2 kinds of aircrafts which helps them cut down on maintenance cost, material usage, engineers et al. Basically how its one of the few airlines tht is still making a profit. the annual reports are available on its website. the topics covered in class are introduction to economics and basic consumer demand, basics of producer behaviour, firms in the market place, the market system, output and price determination, profit maximisation under perfect competition and monopoly, market failures, government intervention, introduction to macroeconomic, macroeconomic variables:GDP,CPI and unemployment rate, demand side policies, fiscal and monetary policy, supply side policies, economic growth, balance of payments and exchange rates. you can use which ever topics that r relevant to the topic above.