This topic has been chosen in order to know or view the importance and impact of Marketing of the Financial services .in relation to HSBC Marketing of financial services, and their various productsThis dissertation therefore will examine how Hsbc Banks have been able to meet up this aspects of financial services, as well as looking at the impact this has had as an organization, and areas where improvement is needed.and in reponse particularly in 1 Responsiveness of service delivery. 2.Credibility of internet banking provider. 3.Security of bank’s website. 4.Ease of use of bank’s website 5.Product variety/diverse features The topic then goes on to describe an approach for a sustainable model based on well-established best practice customer management principles. This research aims to inform better management practice in this costly and important area. It aims to ensure that good practice is identified from the experience of banks involved in marketing .Proposal will be submitted on the 7-03-08 Investigation of impact of marketing of Financial services in Hsbc 11-03-08 Role of Marketing of Financial services in Hsbc 21-03-08 Comparison of model with evidence 1st Report 10-04-08 Review report and proof reading 14-04-08 Final Draft- 16-04-08 Please use some of this materials as wellBrien, R.H., Stafford, J.E. (1968), & quot;Marketing information systems: a new dimension for marketing research & quot;, Journal of Marketing, Vol. 32 No.3, pp.19-23. Buzzell, R.D., Cox, D.F., Brown, R.V. (1969), Market Research and Information Systems, McGraw-Hill, New York, NY Journal of Financial Services Marketing (2007) 12, 235–241. doi:10.1057/palgrave.fsm.4760075 Journal of Financial Services Marketing (2004) 9, 49–56; doi:10.1057/palgrave.fsm.4770140