RESEARCH PROPOSAL (1000 words) The proposal should include the following: A) Overview of study - this should include, what it is, what it contributes to the literature in the field and how it will be carried out; B) Introduction/background/literature review; C) Reseach questions to be explored and/or hypotheses; D) Design/Methodology - overview of type of method, whether qualitiative or quantitative, interview, questionnaire, experiement etc; E) Date Analysis - type of analysis you will use; F) Appendices which should include the following: copy of questionnaires, interview schedules, other materials needed for study; (The advertising business has become such an important factor in the economy in many countries, that it also changes the economy itself, society, culture, and the political system. The stimulation for the demand of products and services helps the economy grow stronger and stronger. New inventions become known much faster and can establish their spot in the sales figures of the economy. If there are more people buying these products the overall costs will drop and the product will become cheaper for the customer which raises his willingness to buy even more. On the other hand advertisements are very expensive and some economists believe that these costs are put on top of the actual price paid by the customer. Critics argue that advertising can also have a huge influence on society. It tells the consumers that only purchasing products makes you happy and therefore people compare each other on their belongings. Women also compare themselves with the beautiful and very skinny models they see on commercials and ads. This sometimes results in eating disorders and a low self-esteem of women who don’t look like these models. Another bad effect is, that minority groups, especially in the United States are portrait in a subordinate position, which settles in the minds of people. Commercials are also an important part of the income of a TV station which leads to the suspicion that a news channel might not report on an incident about a company they depend on. A lot of TV shows are also based on these commercials, and if the ratings aren’t good enough the show will be stopped. Only those shows which attract a lot of viewers will be shown, which is not very differentiated and put minorities like older people at a disadvantage.)