1 executive summary (Current position and key issues) 2 corporate strategies (Corporate mission/ objectives) (Summary of overall position and corporate strategy) 3 external and internal analysis (Overview of market) (Competitor analysis) (Future trends) (SWOT) 4 marketing objectives (Financial objectives) (Marketing objectives) 5 Marketing strategy (Market segmentation) (Competitive advantage) (Marketing strategy) (Specific marketing programmes: product, place, promotion, price, etc) 6 implementation (Schedule of key tasks) (Resource allocation) (Budgets) (Contingency) 7 Control and forecasting (Assumptions made) (Critical success factors) (Benchmarks established and how measured) (Financial forecasts: costs and revenue) the length of the report should b no more than 2700 words.