Single -spaced in Times New Roman, 12-point font with 1" margins all around. These questions need to be addressed in the analyzing of the case. 1) How did Kingsford get itself into a situation where it is not likely to meet its projections? Which, if any of these factors were under Kingsford''s control? 2) Three different market, or category, definitions are possible as you try to grow Kingsford sales next year. You can try to grow Kingsford sales by increasing the number of times people grill versus cooking indoors, by increasing the percentage of times people use charcoal versus gas, or by increasing the use of Kingsford when people are grilling with charcoal. Which of these do you feel is the appropriate market definition and path for growth? Why? 3) What is your action plan for Kingsford? Make sure that your plan addresses pricing, advertising, promotion, and production capacity issues. Be specific and provide explanations of the reasons for your suggested actions.