In order to achieve this task, I am required to: 1. Briefly describe how Specsavers has added value to its products offering-from being an optician to a leading brand (hint: think in terms of Design, Product Development/Innovation and Marketing) anout 300-400 words -company overview -demonstrate that you have understood the concept that businesses need to add value -use value chain as a framework for the answer 2. Assess the main external (PESTLE) factors that impact on the optical retailing industry. about 1000-1200 words The industry is the optical retailing industry (don’t write about Specsavers and not the Industry) Include at least 3 observations per PESTEL heading Write concisely and under bullet-pointed headings 3. Analyse the main opportunities and threats that are likely to affect the company over the next five years. about 300-400 words 4. Conduct a Portes Five Forces analysis for the optical retailing industry. 5. With reference to some of the strategy models( Ansoffs matrix, market leadership strategies, Treacy and Wiersema''s generic strategies) outline one possible business development route that the comany could pursue in the next five years Only the answers to the questions are included in the word count and there is no need for introduction and conclusion.