(1)Your answer should start with a brief description of the legal environment and then discuss the impact they have on sainsbury''s marketing activities. While appreciating that there are many negative impacts, this answer requires you to discuss the positive impacts that they present to the companie''s marketing activities. (2) This is where you need to focus on the negative impacts of legal regulation that can affect your company. Example – Strict regulations on the use of safe raw materials in the manufacture of products would have a huge cost impact. Also the regulation of labeling and packaging can have an impact on the marketing activities. Example – The legal implications on patens and trade marks ensures that your brand is secure.(more than two points) (3) Discuss in some detail how the government can have an impact on the organization.Describe how governments try to maintain law and regulations. (4)Here you need to use examples to answer this sub part. As the question requires you to demonstrate it is a must to use practical examples from sainbury''s to show how consumer law can apply to the organization. (5)For this section a great amount of practicality is required, as expects you to draw from a actual example. You need to first identify the issue that was brought up, then move on to explaining how the company use legal processes to solve the issue. (6)With reference to the above discussed example, you need to discuss what the legal implications the company faces are, remember the question requires you to evaluate it. Therefore you need to briefly discuss the positive and negative side to this. Here you need to discuss the positive and negative side of the legal case that you have selected and then discuss the implication with evaluation of its impact.